Smart speaker shipments rank Amazon, Google still lead, Apple is only sixth

Smart speaker shipments rank Amazon, Google still lead, Apple is only sixth

Smart Analytics Shipments by Strategy Analytics Smart Shipments by Strategy Analytics
Sina Digital News on the morning of February 14th, the latest data released by data agency Strategy Analytics today shows that globally, the winners of smart speakers are still Amazon and Google, China’s Baidu, Ali, and Xiaomi rely on price advantages in shipment On the dominant position, Apple’s HomePod is only in the sixth position.

Amazon is the world’s largest smart speaker supplier in the fourth quarter of 2019, with shipments of 15.8 million, accounting for 28.3% of the market share; Google with 23.9% of 13.9 million shipments, ranking second Chinese brands Baidu, Alibaba and Xiaomi are close behind.

Apple’s HomePod smart speaker shipments in the fourth quarter of 2019 are estimated to be 2.6 million, with a 4.7% share of the smart speaker market, ranking sixth.

In fact, Apple’s HomePod shipments in the fourth quarter of 2019 have increased significantly by 1 million units compared to the fourth quarter of 2018, a 65% increase year-on-year. This has not helped much to increase its market share.

The smart speaker market as a whole grew by 44.7%, with a total shipment of 55.7 million units, up from 38.5 million units in the fourth quarter of 2018. Strategy Analytics said that although the supply chain was temporarily suspended by the coronavirus, 2020 is expected to be a record year for smart speaker sales.

In this list, Amazon and Google’s leading factors have first-mover advantages, both of which have launched their own smart speaker products earlier; in addition, there are price advantages. Their smart speakers have extended multiple categories to cover Large price range. The same is true of the three Chinese manufacturers on the list.

According to Strategy Analytics, consumers are attracted to low prices, while Apple HomePod is priced at $ 299 in the United States, and it is not too many countries for sale.

There have been rumors that Apple is developing a lower cost HomePod, which will be released sometime in 2020, and it may be tested to increase sales. But in @Apple 汇 ‘s Weibo, the feedback from most netizens is not that the price is high, but that HomePod is used for a single purpose. The sound quality of this product is very good, but apart from Apple Music and AirPlay, it seems that there are not many use cases .

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